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When Non-Profits Attack!

September 4, 2009

WWF -with professional help from DDB- draws the line between 9-11 and a rogue superwave caused by an *undersea megathrust earthquake*. For just a dollar a day, cuddly Panda Bear gets an extra helping of eucalyptus leaves, and you are safe from future tsunamis or volcanoes or meteor strikes. What other logical leaps is the union of DDB / WWF capable of?

A statement released by WWF said:

“The concept was summarily rejected by W.W.F. and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from Web sites where it is being currently featured.”

The cover-up is worse than the crime, but we’re not so sure about how the cliché applies to awards show applications. The WWF 9-11 ad was already submitted to One Show and assorted industry rags for consideration. To clarify their position, DDB & WWF submitted a waffling mea culpa written in Portuguese…the official language of Brazil, Angola, and the global ad world.

Maybe the creative and PR dept will find time this week to google crisis management or risk taking tips.

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