The 90s sure were swell, but we need to move on with our lives. There is retrospective consensus that the Spin Doctors suck terribly. You can’t play with Tamagotchi forever. Don’t be sad when DJs don’t follow “Rump Shaker” with “Woot! There It Is!” In a page turning set-back, MRI Starch Communications declared in AdAge that the best ad of summer 2009 is a ‘got milk’ ad.
The kind where a celebrity lip is covered with milk.
Compounding the confusion is that the featured ‘celebrity’ could pass as ’90s B-listers Jennifer Tilly, Mary Lou pre=”Lou “>Retton, or plausibly Sean Young. Adlulz must be stuck in some kind of space-time continuum. In the dimension we’re from, this was Best Of in 1995. Help me, people from the future-past!
Add this to the adlulz book of “Failures to Get There First” (i.e., Google Adwords would be chapter CCXCIV). Some incredible genius has compiled the top 50 favorite American Apparel ads. Enjoy while we burn with jealousy!
In the midst of a slow news day, consisting entirely of Kanye West VMA backlash tweets, comes detail on some very strange poll results and a deliciously hi-res gross out ad from the Health Dept. of New York.
According to the results of a recent Adweek/Harris poll, it’s the Nanny State mentality -not awesome TV- that has infected our nations youth.
September 14 NEW YORK Though Americans’ appetite for “junk food” seems robust as ever, this doesn’t mean they’re happy to consume ads for such products.In an AdweekMedia/Harris Poll fielded in July, one-third of respondents said the feds should regulate (26 percent) or ban (8 percent) advertising for junk food, defined as including the likes of fast food, candy and soda. Forty-five percent said the government shouldn’t do anything about such advertising, and the rest were unsure.
Respondents age 18-34 were especially keen on such intervention, with 33 percent favoring regulation and 8 percent a ban on junk-food ads…
The 18 – 34 age demo, previously thought to be totally rad, has had enough of these zany burger ads. R.I.P. Little Lad.
From Automotive News:
“Lee Iacocca scored big as a TV pitchman. Dieter Zetsche and Bill Ford didn’t.
Now Ed Whitacre, the U.S.-installed chairman of GM, is set to become the latest auto chief to blow his own company’s horn when he kicks off a TV ad campaign that will eventually focus on GM’s four surviving U.S. brands.”
Add this to the fail roll of CEO-centric marketing. Will a domestic auto buyer listen to a transplant CEO from AT&T? Iacocca excelled as a pitchman because of his success at Ford and his turnaround of Chrysler. Dave from Wendy’s worked cause he was a fat guy who knew his way around a burger.
The pure ego play comes with additional negative implications. It also makes for a snooze-a-roony of an ad campaign. Cue the CEO in front of a white backdrop or on a stroll through Central Park. It’s the safe play for the CMO, why should the boss care about ROI when his vanilla mug is plastered all over Times Square?
In a world where Ed Whitacre sells cars, Don Johnson sings.